Introduction

Sooner or later, most agencies are asked about PR. A client launches a product, opens a new location or wins a contract, and wants the news to be seen. Building a distribution network and an ordering system from scratch is a big project, which is why many agencies choose white label PR software instead.

White label PR software is a ready-made platform that you run under your own name. Your clients see your logo, your branding and your prices. Behind the scenes, the platform connects to PR providers who carry out the work, such as distributing a press release to news outlets.

How a white label PR platform works

In practice you get two things: a storefront where clients browse services and place orders, and a dashboard where you manage providers, orders and clients. You choose which PR services to offer, and you keep the difference between what your client pays you and what the provider charges.

Good platforms automate the repetitive parts. When a client places an order, it is passed on for processing without you copying anything by hand. That automation is what lets a small team, or a single freelancer, look after many clients at once.

What to look for

Start with branding: check how far you can customize the design, and whether your clients only ever see your brand. Then look at how services are added. Importing a PR provider in one click is very different from finding and connecting each supplier yourself. Finally, check the cost of getting started. A free plan lets you try the platform properly before you commit to a paid tier.

WhiteLabelPR was built around these points: a highly customizable white label platform, 1-click PR provider import, automated order processing and a 100% free plan to start. To see how it fits your agency, start free or talk to our team.